Below is a article from Exodus Magazine of Samford University in
Birmingham, AL written about The Briary
Photographs by SARAH BRYAN
Story by
Jordan Sowards
Put
this in your pipe and smoke it.
It is as though the place
was constructed from the fabric of a memory of a grandfather, inspiring
immediate feelings of nostalgia and comfort.
Established in 1974, The Briary
has long passed the life expectancy of such charming small businesses; the kind
that everyone roots for while shaking their heads in pity at its impending doom.
Proprietor Skip Elliott defied small business conventions to establish The
Briary as a familiar fixture during its 30 year tenure in Homewood.
The Briary was originally part of
the Tinder Box tobacconist franchise that Elliott and his parents opened in
Brookwood Village mall. It remained there until relocating in 2000 to a
now 105-year-old farmhouse, located at 609 Oak Grove Road in Homewood. "I
don't know which is better," Elliott says, " getting rid of (the franchise) or
getting out of the mall." Upon entering The Briary, it is nearly
impossible to imagine such an establishment ever having been located in a mall.
Closing the front door from the
creaky wooden porch out front, visitors are immediately met with a subtle
bouquet of various flavored tobaccos and pine. The tinkling doorbell fades
as customers are greeted by Elliott, smiling, bearded and friendly; or by a
jolly, bespectacled store manager John McCulloch, who has worked at The Briary
with Elliott since Elliott's parents retired in 1984.
The interior of the house
inspires the sort of aesthetic warmth that even homes cannot. The room is
constructed of brilliant hart pine from the floor to its 14-foot ceilings.
Elliott's hundreds of briar pipes lay polished in antique display cases with
individual drawers that slide in and out independently, as they were originally
built for dress shirts in a men's clothier. The pipes
lie glinting in their cases under the gently lighting of the main room (There is
not a fluorescent bulb to be found in the place.) This room's many
displays of craftsmanship captivates its visitors, but it is only a matter of
time before their attention is stolen by an outburst of hearty laughter from the
adjoining room.
This other room is different.
Lit
by table and floor lamps, and by orange dusk spilling through the windows, it is
not as bright as the main room. It is also elegantly furnished with
overstuffed leather couches, a coffee table, an area rug, crowded bookshelves,
framed pictures and vintage posters. On any given business day, friends
and patrons of Elliott's gather in this "smoking room" to commune in fellowship,
discussion and debate.
The clientele here is a melting
pot of various professions and socio-economic backgrounds. Attorneys,
construction workers, students, professors, ministers, retirees, machinists,
artists, landscapers and accountants come to sit and relax. Men are
dressed in expensive suits and loafers or T-shirts and jeans, and range in age
from 19 to their early 60s. The topic of discussion moves seamlessly from
the film The Passion of the Christ, to conversations-interrupting cell
phones, to two of the men's recent trip to New York City. (Another man
affectionately refers to it as the figurative equivalent of "dragging a dead
skunk through a rose garden.")
The tremendous sense of community
felt in the room extends beyond the walls of this favorite hangout. These
men frequently have dinner together or attend a movie as a group. Elliott
says the fraternal camaraderie and dynamic of this room is "one of the most very
special aspects of The Briary."
Even when The Briary existed as a
crowded "corridor" in Brookwood Village mall, as Elliott recalls, there would
always be a friendly group occupying the precious few square feet of the old
storefront, leaving little room for shoppers. "This is a place where
people enjoy going to just sit around and shoot the bull with their friends,"
Elliott says. The desire to accommodate this sort of genial social
gathering for his customers was on the forefront of Elliott's mind in 1999 when
he began to shop around for a new location to house his business. Through
a series of serendipitous events, Elliott purchased the unkempt farmhouse from
the owners of an antique store originally located there.
The location couldn't have been
more perfect," Elliott says. He worked tirelessly to restore the house to
its current luster. The cost of renovating the farmhouse was about half of
what it would have cost Elliott to stay in the mall, perhaps sandwiched between
such citadels of retail as Hollister & Co. and Wet Seal. Somehow, the
though of that setup doesn't ring with the same homey appeal of The Briary's
current settings.
The Briary boasts a list of
qualities that separate it from other tobacconist and make it unique.
Elliott makes and sells some of his own pipes which have sold for as much as
$700. The Briary is the exclusive North American distributor and
wholesaler for famous Italian pipe maker Claudio Cavicchi, whose pipes sell for
anywhere between $119 and $995. The store custom-blends its tobaccos for
many customers and also manages a significant internet mail-order business.
The Briary is also different from any other business in Homewood because in the
farmhouse's backyard stands one of only two outhouses remaining in the city.
Perhaps the individuality of this
business is the very reason it has continued to thrive despite all the odds
against it. Patron of The Briary since 1978, Bob Lee says "Pipes and
cigars have a long history of bringing people together." Obviously for Lee
and many other loyal customers, Elliott has provided a place for these reunions
to happen.